WOW, I have to say I am impressed with this Greko Style Guideline. I think the content is Great and useful as our company grows and matures !!"
– Mr. Tony Grech
CEO
Greko Printing
Greko Printing is a family owned business that does jobs for both B2C and B2B.
My role was to rebrand their image so they could get more business from bigger companies.
I collaborated closely with the marketing department to discuss the various strategies.
BRIEF
The Challenge
To create a new image that was congruent with the one that was previously established while maintaining their current clients.
The identity problem had been created over the years in which the company did not pay close attention to its own branding and was currently experiencing visual inconsistency all through the company.
Project Goals
To position the company as a corporate organization and attract larger businesses contracts.
APPROACH
Through the discovery phase, we found the underlying problem was that the company did not look like it could achieve the demands of big companies due to their diluted message in the service they provide versus their mission and purposely targeting.
By interviewing and having various meetings with the marketing department and stakeholders. We could investigate the responses of our ideal clients, what they were already saying about our agency and how to find our unique voice to communicate more with our consumers.
The Solution
To establish them not only as a printing company but to also show their constant evolution in technology and the ability to produce the work with faster turn around for their clients.
The Result
A modern look that mixed printing with up to date technology, while also representing their value of fast service. But more importantly for their own company to have a beacon and understand their value as a brand and communicating their vision.
OUTCOME
The result was a modern look that mixed printing with up to date technology, while also representing their value of fast service. But more importantly for their own company to have a beacon and understand their value as a brand and communicating their vision.
Greko Printing is now the official printer for Crain, Campus Martius, Beacon Park, Motor City Muscle, the Brandit Agency and the MetroPCS of Michigan, Ohio, Chicago, Wisconsin, and Minnesota.
LEARNING RECAPS
When dealing with an organization every stakeholder from each department can have a very different idea of what branding means.
That's why is extremely important to asses each idea and make sure everyone has agreed with the direction of the project before proceeding with the deliverables.
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