What would you like to know more about?

My philosophy

Who I am, where I come from and where I'm heading.

Design process

User-Centered Design approach and methodologies.



Look at my past work experience, education, and skill-set.


Hello, I'm José Hernández. 

 A UX/UI visual designer equipped with over 6 years of experience in design. Coming from a creative design background. Which included the creation of brand awareness & systems, building responsive websites for digital devices, optimizing the use of social media, in addition to the creation of products and services.

I always found my job rewarding and fun by the creative process and exploring the unknown. But throughout my professional experience, I realized that what brought me the most fulfillment was when my work had a social impact.

It's when others were involved in the work that my work had a bigger than myself meaning. Sadly, art direction was mostly a solo act where I found myself giving more direction to others and not actually forming relationships. 

In the search for evolving my career. I began consulting with top experts in the field around the year 2016 is when my focus changed towards the user-centered design process.

This meant that my workflow and purpose of design changed to help lessen the cognitive overload on the user and finding the root of the problem before bestowing the solution.

Today I enjoy this practice of user experience design as the reward itself. I love that my work allows me to interact with others daily and that the feedback I get from every single person can help me built a better solution for the end product.

I'm eagerly looking for new opportunities to grow and connect with new people. To make the world a better place through creative strategies. Also, I enjoy the opportunity to lead and mentor other designers.

If you believe there's an opportunity to use my creative thinking for solving your company problems.

Get in touch with me. 

Best regards,
José Hernández

What my clients are saying

If you have the opportunity to hire Jose, you would be wise to do so. You will not be disappointed.
– Mr. Rusty Lawson

Jose is very proficient in the use of all aspects of Adobe's Creative Suite that we utilized. His work is of high quality and he is very quick in producing the work. Jose has a passion for graphic design and it shows.
– Mr. Hank Bharmal

Jose is inquisitive, readily available, and solves problems assertively with a consistent graphic force.
– Mr. Farrique Pesquera


1. Discovery

  • Competitive Analysis
  • Audience Definition
  • User Scenarios
  • Content Survey

2. Concepting

  • Process Flows
  • Sitemap
  • Wireframes
  • Design

3. Prototyping and User Testing

  • Prototyping
  • User Testing
  • Review
  • Approval



Information Design Specialist | DataDriven Detroit  2018 - 2019

  • Represent complex data and analytical results in compelling, easy-to-understand visualizations for stakeholders and clients.
  • Facilitate the D3 team with brand refinement and implementation through user-centered-design and design-thinking processes.

Creative Strategist | Greko Printing  2016 - 2018

  • Rebranded company image and established brand guidelines to ensure consistency and attract more corporate clients.
  • Manage the creative team of 2 designers and collaborate with the marketing department to implement new digital strategies and content.

Graphic Designer | Image360  2016

  • Work with the internal creative team, marketing, and external agencies to manage the development of concepts to its final production stage.
  • Create new design ideas to enhance existing clients brand materials resulting in more incoming projects for the company.

Lead Graphic Designer | Fast Signs  2015 - 2016

  • Implemented automatized tools to improve workflow and cut down time on repetitive tasks.
  • Responsible for overseeing the production’s team performance and deadlines of deliveries. Saving materials used, increasing revenues in the project’s budget.
  • Conducted interviews and evaluated potential and competent graphic designers for the company.

Creative Director | Orbis Public Relations  2013 - 2015

  • Restructured the print layout and designed the Visiones’ Magazine digital version for Apple newsstand as well as an HTML version for diverse mobile devices, to reach more of the target audience.
  • Gained more than 12,000 followers on social media (Facebook) by designing promotional images for the Visiones’ fan page.
  • Design websites and create the brand identity for various clients.


UX Certification | Career Foundry 2017-2018
Focus on data-driven UX methodology with a comprehensive, hands-on training spanning from user research and user journeys to information architecture, wireframing, prototyping and conversion rate optimization. Curriculum designed by experts from companies including Apple and Amazon.

Digital Graphic Design B.A. | Atlantic University 2013-2015 Magna Cum Laude 3.89 GPA
Design of Publications, Digital Illustration, Photo Editing, Digital Photography, Press, Advertising, Print Media, Web Animation, Corporate Imaging, Semiotics, 3D Design, Creative Design, Business Entrepreneurship, Conceptual Sketching. 


UX Design
Competitive Analysis
User Research / Interviews
User Personas
User Journey Maps
Information Architecture
User Flows
Wireframing & Rapid Prototyping
Usability Testing

UX Design
Competitive Analysis
User Research / Interviews
User Personas
User Journey Maps
Information Architecture
User Flows
Wireframing & Rapid Prototyping
Usability Testing

Design Patterns
Style Guide
UI Kit
Responsive Web Design

Art Direction
Page Layout
Package Design
Color Theory
Social Media Design


Invision Studio
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat XD)


  • Mentor junior designers.
  • Idea and concept generation.
  • Branding and Corporate Identity.
  • Page layout (posters, brochures, publications, signs, displays, exhibits).
  • Image retouch.
  • Publication (desktop publishing).
  • Digital photography (DSLR cameras).
  • Traditional art skills (illustration).
  • Campaigns material (print, digital, social media).


  • Aptitude to solve problems effectively.
  • Strong interpersonal and leadership skills.
  • Thrive working in fast-paced environments with tight deadlines.
  • Support teams.
  • Conceptual thinking.
  • Prodigious organization abilities, capable of multi-tasking and prioritizing daily tasks.


Fully Bilingual(speaking, reading, and writing).
English - Professional proficiency.
Spanish - Native Language.


Illustration published in Ram Castillo book 'How to get a mentor guaranteed'

Let's Work Together to Success! 


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