What would you like to know more about?

My philosophy

Who I am, where I come from and where I'm heading.

Design process

User-Centered Design approach and methodologies.



Look at my past work experience, education, and skill-set.



I'm José Hernández. 

In my past experience as a visual designer, I have enjoyed the opportunity to lead and mentor other designers (in teams as well as one-on-one). 

My vision for design is to influence people and motivate them to interact with the product for their own benefit.

As an experienced graphic designer, that lead art direction in projects, often times I felt there was a gap in the creative process. When the solutions were created based solely on subjective reasoning, this felt misleading or incomplete for the real problem.

My quest for fulfillment

In my quest for finding fulfillment as a creative thinker, I consulted with various experts in the design field (Ram Catillo, Joe Natoli, Sarah Doody) and that's when I found the field of UX/UI Design.

What called my attention was how structured the design thinking process is, including a research and discovery phase, followed by prototyping & testing, while continuously iterating to develop a polished product.

Finally, a design process that made sense. In which is OK to test assumptions and discard the hypothesis that didn't work through testing. Always designing based on data rather than beliefs.

A look to the future

The world is moving at too fast of a pace to keep producing for creation sake. Creatives need to think better solutions and never be satisfied with the current results. Is exciting to see how companies have given the users the driver seat and we as creatives have to improve products on a daily basis accordingly to new technologies.

That's why I personally keep studying new technologies and design trends, by subscribing to various premium learning platforms, attending design events and consulting with top industry experts.

Teamwork is power. I enjoy company environments where I collaborate with other departments and act as a bridge of clear communication between technical and management teams. Where everyone's opinions are valued and encouraged, no matter their seniority in the company.

I'm eagerly looking for new opportunities to grow and connect with new people. To make the world a better place through creative strategies.

If you believe there's an opportunity to use my creative thinking for solving your company problems.

Get in touch with me. 

Best regards,
José Hernández

What my clients are saying

If you have the opportunity to hire Jose, you would be wise to do so. You will not be disappointed.
– Mr. Rusty Lawson

Jose is very proficient in the use of all aspects of Adobe's Creative Suite that we utilized. His work is of high quality and he is very quick in producing the work. Jose has a passion for graphic design and it shows.
– Mr. Hank Bharmal

Jose is inquisitive, readily available, and solves problems assertively with a consistent graphic force.
– Mr. Farrique Pesquera


1. Discovery

  • Competitive Analysis
  • Audience Definition
  • User Scenarios
  • Content Survey

2. Concepting

  • Process Flows
  • Sitemap
  • Wireframes
  • Design

3. Prototyping and User Testing

  • Prototyping
  • User Testing
  • Review
  • Approval



Creative Strategist | Greko Printing  2016 - 2018

  • Rebranded company image and established brand guidelines to ensure consistency and attract more corporate clients.
  • Manage the creative team of 2 designers and collaborate with the marketing department to implement new digital strategies and content.

Graphic Designer | Image360  2016

  • Work with the internal creative team, marketing, and external agencies to manage the development of concepts to its final production stage.
  • Create new design ideas to enhance existing clients brand materials resulting in more incoming projects for the company.

Lead Graphic Designer | Fast Signs  2015 - 2016

  • Implemented automatized tools to improve workflow and cut down time on repetitive tasks.
  • Responsible for overseeing the production’s team performance and deadlines of deliveries. Saving materials used, increasing revenues in the project’s budget.
  • Conducted interviews and evaluated potential and competent graphic designers for the company.

Creative Director | Orbis Public Relations  2013 - 2015

  • Restructured the print layout and designed the Visiones’ Magazine digital version for Apple newsstand as well as an HTML version for diverse mobile devices, to reach more of the target audience.
  • Gained more than 12,000 followers on social media (Facebook) by designing promotional images for the Visiones’ fan page.
  • Design websites and create the brand identity for various clients.


UX Certification | Career Foundry 2017-2018
Focus on data-driven UX methodology with a comprehensive, hands-on training spanning from user research and user journeys to information architecture, wireframing, prototyping and conversion rate optimization. Curriculum designed by experts from companies including Apple and Amazon.

Digital Graphic Design B.A. | Atlantic University 2013-2015 Magna Cum Laude 3.89 GPA
Design of Publications, Digital Illustration, Photo Editing, Digital Photography, Press, Advertising, Print Media, Web Animation, Corporate Imaging, Semiotics, 3D Design, Creative Design, Business Entrepreneurship, Conceptual Sketching. 


UX Design
Competitive Analysis
User Research / Interviews
User Personas
User Journey Maps
Information Architecture
User Flows
Wireframing & Rapid Prototyping
Usability Testing

UX Design
Competitive Analysis
User Research / Interviews
User Personas
User Journey Maps
Information Architecture
User Flows
Wireframing & Rapid Prototyping
Usability Testing

Design Patterns
Style Guide
UI Kit
Responsive Web Design

Art Direction
Page Layout
Package Design
Color Theory
Social Media Design


Invision Studio
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat XD)


  • Mentor junior designers.
  • Idea and concept generation.
  • Branding and Corporate Identity.
  • Page layout (posters, brochures, publications, signs, displays, exhibits).
  • Image retouch.
  • Publication (desktop publishing).
  • Digital photography (DSLR cameras).
  • Traditional art skills (illustration).
  • Campaigns material (print, digital, social media).


  • Aptitude to solve problems effectively.
  • Strong interpersonal and leadership skills.
  • Thrive working in fast-paced environments with tight deadlines.
  • Support teams.
  • Conceptual thinking.
  • Prodigious organization abilities, capable of multi-tasking and prioritizing daily tasks.


Fully Bilingual(speaking, reading, and writing).
English - Professional proficiency.
Spanish - Native Language.


Illustration published in Ram Castillo book 'How to get a mentor guaranteed'

Let's Work Together to Success! 


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